Your brand gves out the first impression about your business. It helps you differentiate yourself from other companies that provide services in the same field of activity. For it to be memorable, it must be unique. It must reflect the soul of your business. 
Understanding the brand, the field of activity, and setting up your target audience are just the first steps in brand planning. Building the right strategy for your business and positioning your brand in the market have as basis the details you give us. They help us plan each step carefully. 
In the second stage we develop the visual identity of the brand, which will make it easier for you to differentiate yourself from your competitors.